Proof that Promotional Products Get Used Again and Again

March 13, 2014 07:00 by Brandon

One of the best things about promotional products is that they're often held onto and reused, promising repeated brand exposure. Want proof?

About a year ago, I gave a pair of Lens Tek sunglasses to my friend Joanne. I'd received the awesome shades at a trade show, and thought she might get a kick out of them! 


She wore them a few times, but then they disappeared. That is, until today!

Joanne's office is hosting a Spirit Week, and today was '80s day. Turns out these funky sunglasses were the perfect accessory for her outfit! She sent me a photo and I couldn't resist sharing: 

I'm thrilled my gift to Joanne came in handy! But more importantly (to us promotional products folks, at least), this photo shows once and for all that giveaways imprinted with your logo do have staying power!

Daylight Saving Time: A Branding Opportunity?

March 7, 2014 07:44 by Brandon

It may not look like spring outside (is there still snow on the ground by you?), but it's rapidly approaching! This Sunday is Daylight Saving Time in most parts of the U.S. -- an indication that spring is right around the corner. 


While it's too late to create promotional products to remind your customers to turn their clocks ahead this year, it's worth discussing what a great branding opportunity Daylight Savings presents. Generally speaking, giveaways that help people and/or are useful are most successful. What's more useful than a promotional item that serves as a reminder?

Let's take a look at a few products you could use to promote your brand for Daylight Saving Time:

1. Clock Shaped Stress Reliever

This might be the perfect Daylight Savings promotional product. Imprint our clock-shaped stress reliever with a friendly reminder about turning the clocks ahead along with the date. Then remind your recipients to give it a squeeze to cope with losing an hour of sleep!

2. Calendars 

Consider giving away branded calendars to call attention to Daylight Saving Time. Not only does a calendar include a built-in reminder about the beginning of Daylight Saving Time, but it also provides your business with 365 days of advertising! In fact, according to the Advertising Specialty Institute (ASI), 76 percent of consumers display their promotional calendars prominently in their homes or offices. Huge branding opportunity!

3. Springs


Springs, better known as "Slinkys," can be a fun reminder about Daylight Savings! As the saying goes, "Don't forget to spring ahead!" How cute would it be to add that popular expression to a promotional Slinky? Everyone will appreciate the reminder and love their new toy!

Have you seen any unique or interesting Daylight Saving Time promotions?

Innovative Advertising: 'In Case of Love at First Sight' Emergency Box

February 27, 2014 10:34 by Brandon

We're all familiar with that big red box that reads, "In case of emergency, break glass," and usually contains something like an alarm or fire extinguisher. To promote its services this Valentine's Day, set up its own version. Only this one is for a different kind of emergency -- love at first sight. Look:

The boxes, which hold a lovely red rose, were placed throughout Paris, France, aka the city of love. "Along the Seine, under the Eiffel Tower and taking pride of place on the Champs-Élysées – our boxes have been lovingly shared at strategic locations, allowing lusty locals to propose a drink, date or even marriage just by breaking the glass and proffering the glorious red rose inside," the company wrote on its website.

Watch the video below to see how set up the smart ads!

St. Louis Cardinals to Give Out 35+ Promotional Items in 2014

February 19, 2014 06:55 by Brandon

If you're a die-hard St. Louis Cardinals fan, this is your year! The Major League Baseball team has released its 2014 promotional schedule, and plans to hand out more than 35 unique promotional giveaways.

CBS News reports that the promotional items will include:

...a Replica 2013 National League Champions Ring sponsored by Edward Jones (April 12), Replica National League Champions Trophy presented by Ameren Missouri (May 16) and the AT&T Adult Replica Batting Practice Hat with 2013 National League Champions Logo (June 22).

This year marks the 50th anniversary of the Cardinals’ 1964 World Championship. To celebrate, fans will take home a Replica 1964 World Series Ring (May 26), Adult Replica 1964 Bob Gibson Jersey (June 20), 1964 World Series Budweiser Beer Stein (August 1) and more.

Additional highlights include the Michael Wacha Bobblehead (April 11), Jack Buck Bobblehead with Voice Chip sponsored by Frist National Bank (June 15) and Build-A-Bear-Workshop Mini Clydesdale (August 3).


Wow, that's an impressive collection of St. Louis Cardinals swag! Tickets for promotional giveaway games are already for sale. And if you can't make it to a game, don't worry. The Cardinals have launched a new social campaign, "Win it Wednesdays," which provides the team's Twitter followers chances to win. Fans will be prompted to tweet at the teaming using hashtag #CardsPromo, and every Win it Wednesday, one lucky fan will win!

Check out the entire St. Louis Cardinals' 2014 Promotional Schedule here.

Promotional Products Gone Wrong: PETA's Graphic Children's Comic

February 7, 2014 10:28 by Brandon

Parents of kids at Calabash Elementary in Woodland Hills, California are outraged by the graphic promotional materials that were handed out during a People for the Ethical treatment of Animals (PETA) protest.

According to Yahoo! News, "...within what appeared to be the children’s innocent looking comic book entitled, 'A Cow’s Life,' was a pamphlet with graphic images of animal cruelty." The decidedly disturbing literature was handed out to kids as young as three-years-old. 

"My six-year-old daughter was handed one of these comics, opened it up, saw the insert of the mutilated cow which I ripped away right away. She started flipping through it and saw pictures of baby cows being electrocuted. Factory farms with machetes. I mean just really graphically horrifying images for a six year old," parent Claire Borsheim told KCBS Los Angeles.

PETA has since issued an apology to the principal of Calabash Elementary School, explaining that the materials were meant to be handed out to adults, not children.

Regardless, PETA's message absolutely fell flat here, as it was overshadowed by a massive blunder. The takeaway? Always double check your promotional products -- especially if your target audience is children.

Super Bowl Advertising: This Year, It's All About Previews

January 20, 2014 06:38 by Brandon

Remember the days when non-football fans had to sit through the Super Bowl just to see the good ads? Well, that's all changed thanks to a new trend in Super Bowl advertising: previews galore.

For decades, advertisers kept their Super Bowl commercials very hush-hush until their television debut. Now, brands are hoping you'll choose their video as your Super Bowl favorite before the game even begins. "Instead of trying to surprise viewers, many sponsors are filling social-media platforms with previews, teasers and coming attractions in hopes of stimulating additional interest," the New York Times reports.

Case in point: Google's YouTube Ad Blitz channel. The channel, which went live on Friday, Jan. 17 (more than two weeks before Super Bowl XLVIII), is entirely dedicated to preview videos from advertisers who will run commercials during the Feb. 2 game.


According to TheWrap, Hulu is also offering teasers in its AdZone. (Interesting side note: AdZone launched Thursday, a day before Ad Blitz.) Here, fans can do more than just preview the Super Bowl commercials -- they can vote for their favorite.

It's hard to believe that consumers are willingly watching these ads. Do you think the trend will eventually fade away, or will it just get more intense as advertisers become more creative?

Unusual Promotional Products: Bobbleheads of U.S. Supreme Court Justices

December 30, 2013 09:45 by Brandon

These products are kind of strange, very popular and extremely hard to come by. Professor Ross Davies, who teaches law at George Mason University, has been creating limited edition bobbleheads of U.S. Supreme Court justices for the past 10 years.


According to Yahoo! News, "Subscribing to the [The Green Bag] is the most reliable way to get a voucher to claim a bobblehead when they are released, but there's no guarantee." The Green Bag is a quarterly legal journal for which Ravies is an editor.

Ravies also distributes the bobbleheads as promotional products to law school public interest groups.

No detail is overlooked, either. Ravies' bobblehead of Justice Sandra Day O'Connor is even wearing the same shoes she wore back in September of 1981 when she was sworn in as the Supreme Court's first female member. "The attention to detail delights devotees, who have been known to drive hundreds of miles to pick up their bobbleheads," Yahoo! News reports. "And the figurines often are displayed in a prominent place in their owners' offices."

Know any history or law buffs who might get a kick out of a Supreme Court justice bobblehead?

Here's Why You Shouldn't Give Out Homemade Promotional Products

December 17, 2013 09:35 by Brandon

Yesterday, a friend of mine went to get her bi-weekly manicure and pedicure at a local nail salon. She's a loyal customer, so at the end of her appointment she received a free moisturizer set!

Giving away holiday gifts to repeat customers is a smart way to acknowledge and appreciate. There was just one problem with this particular company's giveaway: It wasn't imprinted!

My friend explained that instead of buying a true promotional product, the nail salon bought blank lotions in bulk and printed and attached its own labels. Then she said (and these are her words, not mine), "It cheapened the gift experience." (Gasp!)

To be fair, for all we know, those bottles of moisturizer cost $1 million apiece. But because my friend wasn't happy with the presentation, she assumed they were worthless. And you know what? That makes the customer feel worthless, too.

Hopefully next year, the nail salon wises up. There are lots of affordable corporate gift options that will make your customers feel like gold. You've just got to know where to look! (Hint:!)

promotional Revive Bath & Body Kit

Introducing the Grumpy Cat Stuffed Animal!

December 12, 2013 05:03 by Brandon

Grumpy Cat rose to fame about a year ago when a Redditor shared a photo of his sister's cat, Tardar Sauce. Today, the web is still in love with the fretful-looking feline, so much so that she's now available as a stuffed animal.


According to Mashable, there are actually several different Grumpy Cat promotional stuffed animals available this holiday season, including several variations of the Grumpy Cat Plush Toy from companies like Gund and Ganz. 

Grump Cat merchandise is literally the perfect gift for anyone who's a Scrooge this holiday season. Do you know someone who'd get a kick out of it?

The perfect gift

December 6, 2013 09:52 by Greg

The holiday season is upon us!  I am in a full sprint to the finish once December 1st hits.  I have a good idea what most people in my family will be getting except my Mom.  She is getting tougher and tougher to by for but, I have found the perfect gift for my Mom, Grammy to my three kids, a custom calendar. We had some great times as a family and plenty of adventures with my twin boys and daughter.  I got the idea from a client who had done the same thing for his business.  He used fun images of his employees from their yearly outing and daily interaction with customers.  He is using them in all of his retail locations and gave them to his employees as well.  I think it will be perfect.  Once the year ends she can't throw out pictures of her grandchildren!




2 More Weeks!!

December 6, 2013 08:48 by Jon

It is crazy to me that Christmas is only 2 weeks away.  It seems like yesterday we were BBQ'ing and spending weekends at the beach!!  But it's true and the cold has (almost) arrived, and so has the time to get clients and employees some corporate gifts.  At Motivators, we have tons of items  to show your appreciation for their hard work throughout the year.  We also have items for all different budgets.  We will also make sure they can reach you in time for that holiday party.  So take a look at our corporate gift link, and call in!  Another snap of the fingers and it will be January!