After working in the promotional product industry for over three years now, I'd like to believe that I've got a decent amount of marketing ideas and successful ways to use promotional products. And after interviewing people at the NY Bar Show last year and finding out that everyone loves promotional t-shirts more than anything else, I'd like to think that I could have used that knowledge to my advantage. But alas, I am clearly not as intelligent as Jason Sadler...aka the man who's putting promotional back in promotional t-shirts.
His premise was simple. The beginning of this year he began an experiment with his website iwearyourshirt.com. He made himself a walking billboard by having people pay him to wear their promotional t-shirts. He'd take pics in the shirt, youtube videos in the shirt, ustream in the shirt and blog. He'd talk about the company and really PROMOTE. The pricing structure was simple. On January 1st, he'd charge $1. On Jan 2nd, the cost would be upped to $2. You've all figured out that December 31st the cost went up to $365, yes? Ok good.
Well, it worked. Not only has 2009 completely sold out, but with sponsorships and contests and being featured this afternoon on a little website by the name of CNN.com Jason is sitting pretty. According to Mashable.com who broke this story a few days ago, Jason will make over $70,000 this year ALONE. And here's a fun fact for all of you...
The average cost per impression for a promotional item is approximately $0.004. With Jason ustreaming, flickring, youtubing, tweeting and facebooking, that number just went down significantly. After all, that's this man's whole point: to promote. And he does it well. He's got over 15K followers on twitter and that's just one way he's going about spreading the word for these companies.
And of course, you're paying him to wear your shirt but you can send him more than just your shirt. He even suggests one of the most well known promotional products : the company branded stress ball.
So in conclusion, all of us in the promotional industry owe Jason a thank you for making the promotional t-shirt hot again. And you can do it in the following ways:
Tweet Him @iwearyourshirt
Facebook Him Jason Stadler on Facebook
Leave him a comment on Flickr iwearyourshirt's photostream
Watch him on YouTube Iwearyourshirt.com's Daily Videos