On November 9th, my friends and I attended the International Great Beer Expo in Belmont Park. For the price of one ticket, available to you were samples of dozens upon dozens of brewers from around the state as well as around the country. Most brewers had multiple beers there to sample, and there were ciders and wines, as well.
It was a fantastic event; with unlimited samples of great beers and great wines, what more could you ask for? Great promotional products of course! They did not fail to meet expectations on that end either.
Of course, everyone was greeted with a branded shooter glass that held about 2 oz. That was only the beginning, though -- I would end up leaving with promotional bottle openers with key chains from Samuel Adams and Yelp, as well as temporary tattoos from Angry Orchard Cider and Port Jeff Brewing Company.
Unfortunately, there were even more products that I wasn't able to get my hands on, like customized wristbands and branded playing cards. That was just what I saw with my own two eyes, too. I can only imagine there must have been more than I missed.
I have to give credit to Samuel Adams and Yelp, though: they hit it on the nose. What is the best way to make a lasting impression on attendees at a Beer Expo? A bottle opener to open their beer! Great job!