We all know the common or typical uses for our promotional items and what they are all "meant" to be used for. A mousepad to make it easier to slide your mouse and a tote bag to carry your groceries. By definition, a branded coaster is meant to prevent your drink from "sweating" on the table, but is that the only use? With this blog, I am challenging you to change it up!
To give you a little background that qualifies where I am going with this, my sister has seriously curly hair that takes a really, really, long time for her to do on her own. Because it is so curly/wavy, it requires extra TLC each and every time she does it - for example, relaxing balm, hair dryer, hair iron, repeat. With that being said, there is nothing that makes her more happy than going to a salon or "Dry Bar" as they are now called, for a quick blow out!
When my best friends came to me for suggestions for a graduation present for Stacey, I recommended a gift certificate for the Dry Bar near her apartment in Los Angeles. Apparently, I was not the only one. Two of her friends had the same idea, and she ended up with almost TEN blow-outs!
Here is where we get creative! Instead of a standard gift card, thedrybar.com had something else in mind. They sent out branded coasters with all the details on the gift certificate, as well as a barcode that the salon can easily scan when the blow-out is redeemed. Not only do they get extra points for being creative and different, but they get a bigger bang for their buck! Typically, after a gift card is redeemed, they are thrown away. In this case, the Dry Bar can scan the barcode and then give the coasters back to their original recipient! Sounds pretty fabulous to me! Can you think of some other creative uses or "outside the box" ways to use promotional items? I'd love to hear from you!