There has been alot of news coverage of this "landing" that took place in the Hudson river about a week ago. The details, in short, are that an airplane taking off, reached almost 3000 feet, a flock of birds went through the engine and killed it, and the plane was forced to make an emergency landing in the Hudson river. The joking nature of the title of my blog as well as the image below is to display how, we as Americans can look back and laugh at things such as this to help lift some spirits and move foward. Since no one was killed, and there were only a few minor injuries, I think we can look back, congratulate the very talented pilots, and perhaps put some smiles on by making a joke or two. All kidding aside though, I believe that most people fail to see how impressive this really is. Many people may imagine hitting water similar to that of someone doing a cannonball. In fact, hitting the water at that speed is similar to that of hitting a brick wall since water can be displaced only so fast. So in short, kudos to those pilots! On to the jokes ...
Courtesy of callers into Opie and Anthony show ... would you say it is a "crash" or a "landing"?
... It's called a landing for a reason, there was no land involved, it was crash.
... I think if your baggage claim is the local fish marker, it's not a landing
... If scuba divers are needed to check the overhead bins after the flight, it's a crash
... If you take off and land in the same zip code, it's a crash.
Now, whenever a mishap such as this occurs, there is some brand name rebuilding that must take place in order to re-establish an image; images of landing and taking off on runways, a dry flight, things of that nature. Promotional items are often used to re-build a company image or to build a new one. For a company in the transportation industry such as US Airways, a Promotional Transportation Stress Ball would make an excellent giveaway to promote their brand. Free flights to the passengaers and families of the tragic flight might also be a good idea, but that goes beyond promotional items.
If this blog seems to be in bad taste, I assure you that I have a heart, but I like jokes as well. The accident that happened is one that everyone involved had no control over and, given the situation, the pilots did an excellent job of bringing everyone home safely ... even if it wasn't where the ticket said "destination" would be. Okay, I'm done now.