"A chalice is not a glass, it is a chalice"
That is one of the many lines you will hear from the latest promotion by Stella Artois. It was a simple promotion that involved people becoming the lucky recipients of the ever-so-coveted chalice. The chalice is a cup that was specifically designed for the Stella Artois beverage. Its gold rimmed elegance makes it highly desirable, giving the holder of the chalice an aura of class and sophistication. The chalice is so detrimental to Stella, that even at a bar, Stella Artois will be served to you in a chalice.
The promotion is simple. First, you must go to Facebook and "Like" their page. You need to do this so when Stella posts a status giving the number you need to call for the chalice, you can see it. Then visit the page and call the number that Stella posts. Now when you call this number, feel free to listen to the automated voice on the other line listing the options available to you. The options she says are quite humorous.
Now I must warn you, you will have to either wait on hold for a while, or keep calling back. I had to call over 20 times to finally get through. A free chalice is not an easy item to come by. Now when you do eventually get through, all you have to do is give them all your mailing information, and email address, and you will get a free Stella Artois chalice in the mail. That's it!
This is a great promotional campaign. It is simple to participate, and gives Stella a chance to get new customers, plus vital marketing information. I found it so easy to do that I told a few of my co-workers about this and they called too. This was also a great opportunity for Stella to push their La Societe de Stella Artois, a campaign where you can win prizes by being a member of La Societe. When you called for your chalice, you are asked if you want to join La Societe. This is a perfect way to get the consumer engaged and interested in your brand.
So several weeks go by, and one by one, each of my co-workers and myself begin receiving our promotional drinkware. They come packaged in very sturdy cardboard boxes, and have a thank you letter enclosed. I also received my membership into La Societe, which made my other co-workers very jealous. It came in an elegant black envelope, with a handbook, membership card, and invitations that I can give to people so they can join La Societe.
Isn't she beautiful. Her hourglass figure and golden top make the chalice look stunning. Everyone is enjoying their chalice. My co-worker and friend Nicole, loves hers so much that she even drew a picture of us celebrating our chalices. Isn't the drawing amazing? (I am the handsome one in the picture)