Being President of the United States is undoubtedly a stressful job. But what about being President of a doughnut and coffee tycoon? Dunkin' Donuts, a coffee and doughnut retailer, has launched a new promotional campaign that gives social media-savvy individuals the chance "to be named the 'President of Dunkin' Nation,'" reports Mashable.
According to Mashable, those who want to be considered must register their credentials on Dunkin' Donuts' Facebook page. "Fans are then invited to check in at Dunkin' Donuts locations" once every hour up to 10 times a day, as reported on Mashable.com. Whoever registers the most check-ins in any given week will be named the President of Dunkin' Nation for that week.
Dunkin's interactive marketing manager, Kevin Vine, claims that the campaign's goal is to celebrate and reward loyal customers who already frequently check in via Facebook or Foursquare, reports Mashable. However, those of us in the promotional products industry know Dunkin' Donuts will also benefit from constant franchise check-ins.
If all goes as planned, the coffee and doughnut shops will certainly see an increase in sales. Additionally, according to BostInnovation.com, those who become President each week will be eligible for a Dunkin' Donuts grand prize, which includes a 50' LCD TV and other promotional giveaways such as Dunkin'-themed promotional t-shirts.
Do you have what it takes to be the President of Dunkin' Nation?