clout (noun) \klaut\: PULL, INFLUENCE. We all have it, albeit to varying degrees. And if you have a Twitter or Facebook account, you probably have Klout, too.
Klout is a California-based organization that measures a person's influence across one or more social networks. According to the company's Web site, one's Klout score is based on his or her "ability to drive action." For a (humorous) look at what Klout's all about, check out the video below:
All jokes aside, part of my responsibility at Motivators is to post on several social media platforms, so Klout has become an important resource for me. According to Mashable, yesterday Klout began employing a new scoring model in order to more accurately report rankings. When I read that some Klout scores may change dramatically, I was dreading the worst.
As I approached the office today, I couldn't help but think, "Wow, this is definitely a movie moment." Let me paint a picture for you: Skies were grey, the rain was pouring to the point that my promotional umbrella was barely able to keep me dry, and my imagination was running wild. How far could my Klout score have dropped overnight? I clocked in at exactly 9:00 a.m. (damn Long Island traffic), and nervously logged into Klout.com.
I let out a sigh of relief; Motivators' score only dropped by a few points. Phew! This is nothing I can't handle!
But others weren't as fortunate. Take Twitter user @allauremkt, for example. She Tweeted this morning, "Wow has @klout gone crazy! I went from a score of 58 to 47 in one day..." Eek!
The good news is that with the new scoring metrics, Klout also offers information on how to improve one's score. "When your Klout Score changes you will be able to match it to a corresponding change in one of these subscores and understand why the change has occurred," said Klout CEO Joe Fernandez.
So if you're one of the individuals or companies whose Klout score has changed drastically, don't fret. You'll get out of this alive! And if at any point it becomes more than you can handle, squeeze your promotional stress ball tightly and think happy thoughts.