If you told me three years ago that the artist behind the controversial 2008 hit "I Kissed a Girl" would soon be breaking records once set by Michael Jackson, I would have called you a crazy person. In all honesty, I was at first completely unimpressed by Katy Perry. I thought her first single was somewhat tasteless, and that it relied entirely too heavily on shock-value.
But now it's 2011, and Perry is making headlines in huge publications like Rolling Stone and the Los Angeles Times. So I guess my original opinion of the musician may have been a little harsh. But what's all the buzz about? According to MTV, the singer "finally snagged the record as the first album from the Billboard Mainstream Top 40 chart to have five #1 singles." That's right; Perry's latest single, "Last Friday Night (T.G.I.F.)" took the number one spot on Billboard's pop songs chart, and is expected to do the same on the Hot 100 single chart.
How has the recording artist come this far? Besides her (arguably) insanely catchy tunes, Perry has also been known to promote her brand with promotional products. A New York Magazine piece from February of this year outlines some of Perry's stand-out product placement moments. From donning promotional sunglasses to showcasing her own album artwork on a Nokia cell phone, Perry has been known to pull all the stops.
While product placement can sometimes come off as sleazy, Perry's aren't too bad. Sometimes they're even amusing. In her latest music video, the songstress not only plugs the video game Just Dance, but also invites several 80s celebrities (Corey Feldman, Deborah Gibson, and Kenny G.) to help celebrate her Friday night. To help push her latest single to the number one spot on Billboard's Hot 100, I wouldn't be surprised if she showed up to the MTV 2011 VMA's (at which she will undoubtedly be accepting several awards) with a few unusual trade show giveaways.
Say what you want about her music, but Perry's got the self-promotion thing down. We wish her luck in continuing to break those records!