Saturday night I was driving with a friend when I got stuck behind a bus. Now typically this would be an annoying experience but this particular bus had the most original marketing poster I have seen all year. If you own a computer, radio or have been walking around town lately, you are sure to have seen the advertisments for Energy Sheets, the newest line of energy products. With a clever catch phrase, "I take a sheet..." featuring a pilot "taking a sheet in the cockpit" and a police officer "taking a sheet at a crime scene" it is hard to forget these promotional posters.
Celebs have also been seen sporting Energy Sheet promotional products such as custom t-shirts and promotional hats. Singer Pitbull is such a fan of Energy Sheets, that he is featured in several advertisments. There is no denying that whoever was behind this idea, is a marketing genius!