If you have a logo for your business, you may be wondering whether your logo is “all that it can be,” whether your logo is putting your business in the best possible light. In order to ensure that your logo is as suitable and as effective as possible for your business, you need to take the time to thoroughly analyze your current logo in order to ascertain whether the need exists for you to have your logo redesigned.
Analyze Color Scheme
When it comes to analyzing the color scheme, you initially need to consider whether the coloration and combination of hues is attractive. Unfortunately, each and every day we all encounter businesses that are making use of logos that have color schemes that are unattractive.
For example, assume for a moment you have a law firm. You will want a logo for your firm that sends a powerful message. Therefore, you will not want to be using a color combination or color scheme that suggests softness. (A soft color scheme would be ideal for a business like a daycare center, for example.)
Consider the Selected Font
Beyond color, when you are analyzing your logo you will also want to pay attention to the font that is being used on your logo. You actually have a wide selection of options when it comes to selecting a font for your logo. However, no matter what font you end up using for your logo you need to make sure that it is a clean font that is easy to read.
Scalability refers to the manner in which your logo effectively can be resized. If you are like most business owners, you use your logo in a number of different ways. As a consequence, you need to have a logo that effectively can be utilized in a variety of different sizes.
Unfortunately, not all logos are scalable in an appropriate manner. Certain logos simply do not look good when they are shifted into different sizes for different purposes. Therefore, if your logo is not effectively and readily scalable, you definitely will want to consider a logo redesign to resolve this issue.
This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.