What's your favorite mug? Maybe it's a souvenir mug from Disneyworld or Six Flags. Perhaps you bought your favorite mug at a concert, museum or Broadway show. It might even be the mug you got at your 5th grade graduation.
When enjoying a cup of tea at my friend Joanne's house earlier this week, I noticed she was using the same mug she always does -- one from Piccolo Ristorante, a great Italian spot in Bellmore, Long Island. I asked her why she has to drink from that particular mug, and she explained that it's her favorite!
Now, don't get me wrong -- it's a cute custom mug. But it's not particularly flashy or attractive looking.
So why does Joanne like it so much and use it so often? Because she loves Piccolo! It can name at least four dishes that she'll order from Piccolo Ristorante and nowhere else. It makes sense, really -- she'd rather drink from a mug that represents something she has positive feelings about. Heck, maybe using this mug even puts her in a good mood.
The next time you pour yourself a coffee or tea, consider why you chose the coffee cup you did. Is it a spectacular mug, or are you just a truly loyal customer?