Daylight Saving Time: A Branding Opportunity?

March 7, 2014 07:44 by Brandon
      

It may not look like spring outside (is there still snow on the ground by you?), but it's rapidly approaching! This Sunday is Daylight Saving Time in most parts of the U.S. -- an indication that spring is right around the corner. 

 

While it's too late to create promotional products to remind your customers to turn their clocks ahead this year, it's worth discussing what a great branding opportunity Daylight Savings presents. Generally speaking, giveaways that help people and/or are useful are most successful. What's more useful than a promotional item that serves as a reminder?

Let's take a look at a few products you could use to promote your brand for Daylight Saving Time:

1. Clock Shaped Stress Reliever

This might be the perfect Daylight Savings promotional product. Imprint our clock-shaped stress reliever with a friendly reminder about turning the clocks ahead along with the date. Then remind your recipients to give it a squeeze to cope with losing an hour of sleep!

2. Calendars 

Consider giving away branded calendars to call attention to Daylight Saving Time. Not only does a calendar include a built-in reminder about the beginning of Daylight Saving Time, but it also provides your business with 365 days of advertising! In fact, according to the Advertising Specialty Institute (ASI), 76 percent of consumers display their promotional calendars prominently in their homes or offices. Huge branding opportunity!

3. Springs

 

Springs, better known as "Slinkys," can be a fun reminder about Daylight Savings! As the saying goes, "Don't forget to spring ahead!" How cute would it be to add that popular expression to a promotional Slinky? Everyone will appreciate the reminder and love their new toy!

Have you seen any unique or interesting Daylight Saving Time promotions?

Innovative Advertising: 'In Case of Love at First Sight' Emergency Box

February 27, 2014 10:34 by Brandon
      

We're all familiar with that big red box that reads, "In case of emergency, break glass," and usually contains something like an alarm or fire extinguisher. To promote its services this Valentine's Day, Funnyhowflowerscandothat.co.uk set up its own version. Only this one is for a different kind of emergency -- love at first sight. Look:

The boxes, which hold a lovely red rose, were placed throughout Paris, France, aka the city of love. "Along the Seine, under the Eiffel Tower and taking pride of place on the Champs-Élysées – our boxes have been lovingly shared at strategic locations, allowing lusty locals to propose a drink, date or even marriage just by breaking the glass and proffering the glorious red rose inside," the company wrote on its website.

Watch the video below to see how Funnyhowflowerscandothat.co.uk set up the smart ads!

Super Bowl Advertising: This Year, It's All About Previews

January 20, 2014 06:38 by Brandon
      

Remember the days when non-football fans had to sit through the Super Bowl just to see the good ads? Well, that's all changed thanks to a new trend in Super Bowl advertising: previews galore.

For decades, advertisers kept their Super Bowl commercials very hush-hush until their television debut. Now, brands are hoping you'll choose their video as your Super Bowl favorite before the game even begins. "Instead of trying to surprise viewers, many sponsors are filling social-media platforms with previews, teasers and coming attractions in hopes of stimulating additional interest," the New York Times reports.

Case in point: Google's YouTube Ad Blitz channel. The channel, which went live on Friday, Jan. 17 (more than two weeks before Super Bowl XLVIII), is entirely dedicated to preview videos from advertisers who will run commercials during the Feb. 2 game.

 

According to TheWrap, Hulu is also offering teasers in its AdZone. (Interesting side note: AdZone launched Thursday, a day before Ad Blitz.) Here, fans can do more than just preview the Super Bowl commercials -- they can vote for their favorite.

It's hard to believe that consumers are willingly watching these ads. Do you think the trend will eventually fade away, or will it just get more intense as advertisers become more creative?

What Your Favorite Mug Says About Brand Loyalty

December 4, 2013 04:45 by Brandon
      

What's your favorite mug? Maybe it's a souvenir mug from Disneyworld or Six Flags. Perhaps you bought your favorite mug at a concert, museum or Broadway show. It might even be the mug you got at your 5th grade graduation.

When enjoying a cup of tea at my friend Joanne's house earlier this week, I noticed she was using the same mug she always does -- one from Piccolo Ristorante, a great Italian spot in Bellmore, Long Island. I asked her why she has to drink from that particular mug, and she explained that it's her favorite! 

Now, don't get me wrong -- it's a cute custom mug. But it's not particularly flashy or attractive looking.

So why does Joanne like it so much and use it so often? Because she loves Piccolo! It can name at least four dishes that she'll order from Piccolo Ristorante and nowhere else. It makes sense, really -- she'd rather drink from a mug that represents something she has positive feelings about. Heck, maybe using this mug even puts her in a good mood.

The next time you pour yourself a coffee or tea, consider why you chose the coffee cup you did. Is it a spectacular mug, or are you just a truly loyal customer?

Oil Change

November 22, 2013 08:26 by Jon
      

This morning I woke up a little bit earlier to take my Jeep for an oil change.  Luckily, the Jeep service center is in walking distance from the Motivators home office, so all I have to do is drop it off and, a short 5 minutes' walk later, I'm at work.  No need for a ride or a rental car, it's perfect!  Around one I received a call that my car was done, and I walked back over.  After I paid I stood in the waiting room for a few minutes while they brought up my car.  Aside from the TVs, coffee makes, massage chairs and endless stacks of magazines, there were tons of custom auto accessories!  T-shirts, hats, gloves, key chains.  Anything Jeep you wanted they had it.  What a great way to show off your service station and brand!

 

News 12's New Swag

November 18, 2013 06:37 by Brandon
      

On Friday, my mom helped gather food for Island Harvest's annual turkey drive. The Long Island food bank sets up a collection each year at Bethpage Federal Credit Union, and lots of local companies contribute. One such company this year was News 12 Long Island.

News 12 donated to the cause, but also took the opportunity to promote its brand. Check out the swag my mom brought home:

News 12 Long Island Promotional Tote Bag

The turkey drive was the perfect opportunity to promote News 12. When a news station gets behind an important local cause, the community notices. And these smart promotional products ensure that no one will forget the News 12 name and logo!

What does Almost Everyone Use??

November 15, 2013 09:27 by Jon
      

Let's see.  The goal is to get your name out to as many people as possible.  You want your promo to be useful, nice looking, perhaps even different and unique.  I've done it all and I don't want to spend a fortune.  What do I buy??

These days almost everyone uses a computer daily, The average adult is awake for 15 hours and 45 minutes every day and 45 percent of that time is spent using a proliferation of technology.  Perhaps custom computer accessories might be the way to go?!  We have everything you can think of.  We have custom printed mice, screen brush cleaners and hand rest strips for the bottom of your keyboard, but my favorite is my ergo gel mouse pad (Item #1226).  I have had this thing for years and it's perfect.  Trying to use a mouse on another computer without it, just feels like something is missing!  My client who ordered these loves to hear about it every time we speak!  Take a look, order a sample and I'm sure you'll love em!

 

Read!

November 14, 2013 04:03 by Meryem
      

I hate to admit it, but I do not read as much as I would like to. My usual routine is to read a little bit before I go to bed. However, lately I have not been so successful. With everything that goes on all day long at work, and all of the catching up to do with my t.v. shows after work, there is just no time to read. Until Now! Recently I received a promotional book light from my local library which is just wonderful. Even if I turn off my light and go to bed, I can still read without being lazy to turn the lights off. I can finally get through all of the books on my list.

 

Everyone Needs a Good Hoodie

November 12, 2013 04:46 by Brandon
      

I knew it was a hoodie day from the moment I woke up.

Today Long Island got its first real snow of the season. When it's this cold and blustery, the only thing I want to wear is a hoodie. Hooded sweatshirts are soft, cozy and help shield you from Mother Nature's wrath (well, at least a little bit).

So when I was getting dressed, I immediately reached for one of my favorite pieces of embroidered apparel -- my bright blue Motivators hoodie from last year's Making Strides walk. Check it out below:

The truth is everyone needs a good hoodie come wintertime. So if you're searching for a winter giveaway for your staff members, customers and/or clients, why not take a look at Motivators' hooded sweatshirts? Your recipients will get plenty of use out of it, and your logo will get tons of exposure.

I suggest buying the comfiest one you can find, because then nobody's going to want to take it off!

Senior Class Sweatshirts

November 7, 2013 03:38 by Ali
      

In many high schools, it is the norm for the senior class to design branded hoodie sweatshirts that coincide with their senior class theme. I couldn't help but notice a headline today on AOL.com titled "Senior Class Sweatshirt Sparks Big Controversy." After watching the video, I learned that a high school senior class in California chose the roman numerals for 14, or XIV, to be the logo on their class sweatshirts.

Apparently, unbeknownst to me (as well as the students and faculty), the roman numerals for 14 are often associated with gangs with Northern California roots. Some parents and officials are not letting their kids wear the sweatshirts and a refund is even being offered to those who do not wish to keep them. The school is standing behind the students stating the class chose a Roman theme and innocently used the roman numerals for 14 to depict their year of graduation.

While most students and parents did not recognize the imprint as anything other than the roman numerals they are, many thought of the gang immediately and were rather disturbed.

Here is a screen shot of the sweatshirt as shown in the AOL.com video news story: 

What do you think about this story? Should they be made to change it and get a refund for their already printed branded hoodies? What should their new theme be? Would love to hear your thoughts!

A Favorite Winter Giveaway

November 5, 2013 04:07 by Brandon
      

There are lots of reasons to buy promotional giveaways for winter. Maybe you're corporate gift shopping for your staff. Perhaps you're launching a winter promotional campaign. Whatever the case, choosing an item that people will actually want to use is obviously top priority.

And that's exactly what Bethpage Federal Credit Union did with this great logo mug

The Long Island-based credit union gave employees this hot mug just in time for a cold winter. It showcases the brand's new tagline: "Built to give you more."

While we didn't work with Bethpage on this piece, it's strikingly similar to Motivators' roulette ceramic mug (item #53299). I seriously love the contrasting colors -- it gives the mug a sleek, sophisticated look.

So if you're scratching your head wondering what to give away this winter, why not browse our huge selection of mugs? Because, hey, everyone likes a hot drink on a cold day.