So I don't know about all my followers out there, but this past weekend I was out at the old watering hole with a few friends. Now when I was at the fine establishment, I went up to the bar, unsure of what of what beer I wanted. I looked around at my fellow patrons to see what they were having. After careful observation, I decided on a Dos Equis, paid the bartender, and went back to my table.
Did you miss it? So did I, at first. But the marketing was so subtle; I didn't even notice what caused me to make my decision.
As I am walking back to my table, enjoying my ice cold, refreshing lager, I couldn't help by wonder what caused me to make my decision. Then it hit me...THE GLASSES! As I was deciding what beer to get, I was checking what other people at the bar were drinking. Now, I didn't ask anyone what they were drinking, but then again. I didn't have to. Everyone who was drinking from glasses, was drinking from logo beer glasses. When I scanned the bar to see what others were drinking, whether I knew it or not, I was being bombarded with logos from various beer companies. All that information can easily sway you to choose one beverage or another. Plus, the person drinking the beverage will constantly be staring at the logo while they drink it, virtually engraining the image in their head. This is very clever way to promote ones brand and should be used by anyone looking to make it in the beverage industry.

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