While visiting my family, friends, and co-workers (of course!) in NY over the holidays and New Year, I spent some time at my Dads optical store in Great Neck. Without even realizing it, his store had promotional products everwhere! And I am not talking about the promotional mints that Motivators did for him either. I am talking about promotional items that were given to him from lens companies, frame companies, insurance companies and many more.
Two of the items caught my eye above the rest. The first was a branded basketweave ballpoint pen. The main reason this one stands out is simple. It is one of my favorite custom executive pens because of its weight and the weave design texture on the body of the pen. Of all the promotional pens in my custom imprinted bamboo stripe pen holder, this is by far the first one I grab. This works out well for Definity, a brand of progressive lenses, as my dad really likes the pen too! In the best case scenario, using the pen will remind my dad of their brand, and if suitable for the client, he will choose their brand of lenses.

The second promotional item that I encountered was a promotional non-adhesive note pad. New York Eye actually left a few notepads at his office and that was certainly to their benefit. I noticed that the first branded note pad on each table was one from New York Eye. Being that the promotional pad has many other brands on it, such as: Seventeen, Taka, Jubilee, Reality, Eddie Bauer and Coleman, to name a few, this must have been a joint sponsorship. One thing I really like about these branded non-adhesive pads, is that the imprint area is so large. The consumer has just about the entire product to customize which makes it really favorable for joint sponsorships and creating very affective brand awareness. How would you choose to customize your promotional notepad?

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