When my friend told me about the Logos Quiz Game, I couldn't believe my ears. A game that revolves around guessing which logo belongs to which brand? That sounds like something only we promotional product junkies would be interested in!
And yet the Logos Quiz Game has become wildly popular (it's currently the top free iPad app, and the #3 free iPhone app). Is anyone else unclear about why the app is appealing to the average consumer? I mean, where's the fun in guessing pages and pages of logos?
Forbes asserts that a logo is a "kind of imagery that we all know and care about." Plus, many people like (and are good at) solving visual riddles. Those factors combined with the fact that the game has an intergenerational appeal, Forbes reports, makes the Logos Quiz Game a real winner.
The game showcases 500 of the biggest corporate brands' logos, and asks players to identify as many as they can. Maybe I've been watching too much Mad Men, but to me the Logos Quiz Game sounds like nothing more than a gigantic focus group!
And it could certainly be used that way -- Forbes reports that with a few minor updates, brands could use the app to "compare recognition rates of their logo by age, by zip code or by 'likes.'" Companies could even study feedback to test out new logos and designs.
It's no surprise that folks within the promotional products industry are already falling in love with the Logos Quiz Game. After all, we have the privilege of working with interesting brand logos all day! But what do you think of the app?