The main goal of advertising is obviously to get people to remember your brand, to try and stand out. Everyone has the fancy letters with a quirky catch phrase.
Just take a look at the Super Bowl commercials, for example. Which ones do you remember? I know I still can't get the one of Bar Rafali kissing that, umm, teen out of my head. It was kind of gross, but that's exactly the point. Good, bad, gross or pretty, it doesn't matter. Make sure you are remembered!
The other day I was on my way to work and a new billboard caught my eye. Now, in hindsight, the piece is actually kind of dangerous. It's for Pearle Vision Eye Care, and it is out of focus. I thought it was me for a second but as I stared, it didn't get any clearer.
It did such a wonderful job of staying on my mind that when I needed to order new contacts, I gave them a call. I am not impressed with advertising campaigns very often, being in the promotional products industry. But this one did a great job!