I have been meaning to blog about this case study for a while now, but my blogging juices have been flowing for the past couple of weeks and unfortunately, it has been continuously pushed aside.
With that being said, I had a customer come to me a while back, looking for a creative giveaway to promote his Sundance nominated documentary. The film is called Shut up Little Man!, and of course, I assured him he was in the right hands and we began to brainstorm.
The self-proclaimed "audio misadventure," the Shut Up Little Man recordings "feature the real-life comical rants, hateful harangues, drunken soliloquies, and audible fistfights of Raymond and Peter – two booze-swilling homicidal roommates in a low-rent district of San Francisco". So, keeping the roots of the film in mind, and after going back and forth with samples of everyday promo items, our conversation took a turn for the best!
What about a sound bit? We could use the famous phrase and documentary title "Shut up Little Man!" that makes the story of two alcoholic roommates hilariously funny! And so we did. We created a keychain with a pre-recorded sound bit of every viewer's favorite phrase. Just click the button on the bottom left hand corner, and relive the belly laugher like it was the first time!
Some play with fire, we play with sound!
Take a look at the promotional key chain:
Check out the movie trailer and let me know what you think!