An 'Idea Worth Spreading' and Blogging About!

October 11, 2012 05:10 by Ali

I was honored to be approached by Kim, along with her aunt and cousin, Madison, to work on a conference that was taking place basically right outside our door. This wasn't an ordinary conference but rather a TEDx conference hosted in Coconut Grove by the Ransom Everglades School. For those of you that are unfamiliar with TEDx as I was, "TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level," as explained on their website (check it out!)

Being able to consult on such a project was incredible! I was able to learn about the conference and that Kim's 18 year old cousin would be opening the entire event! The event was about Square One: The Power of Reinvention (created by Madison), and ironically that is exactly where we started when it came to the promotional items to be selected. I sent out samples galore as I know everyone likes to touch and feel products before they purchase when there is ample time. Being that we started working together in April, a September event gave us endless options.

Now, every conference attendee needs a tote bag. Whether it is to carry other branded items, literature, a notebook and your pen, totes are essential to every conference. With specific guidelines as to what logo colors, product colors, and orientation, we narrowed down some options and ultimately decided on the Billboard Laminated Tote Bag (click image below for details), the Identity Badge Holder (click second image below for details), the Premium Click Pen and the Everyday Stylus and Ballpoint Pen Combo

promotional Billboard Laminated Tote Bag

Here is a close up of the Badge Holder:

While every conference attendee received a tote bag, badge holder and pen, the stylus combo was reserved for teachers, speakers and close family/friends. It was the perfect Thank You for those that supported Madison and made the event possible.

Lucky for me, I was able to get feedback first hand as Kim attended the conference. I was ecstatic to hear the conference was a true success and about all the buzz around the branded promotional items. Yesterday, TEDx Talks, posted a video of Madison's opening speech. I was left feeling inspired and would encourage you all to take a look! Hats off to Madison, TEDx, the Ransom Everglades School, and all those teachers and speakers involved!

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