This time of year is a very exciting time for me. As a music critic and freelance blogger, this is the time of year where summer festivals announce their dates and line-ups. Each passing week determines how busy (and how expensive) my summer will be.
After missing last year's Bonnaroo (and a one-off performance by Buffalo Springfield) I have become determined to attend Bonnaroo. I attended the 2010 festivities and despite the 15 hour drive each way (which I did in one take) and the arid 90+ degree days, it was really the best time. I anxiously awaited an announcement from the festival's publicist (a man I have worked with in the past) only to find the festival was taking a more unorthodox approach to announcing the line-up.
This year, the festival giant announced its lengthy lineup via a Spotify playlist. Eighty-one songs (one for each artist that is scheduled to perform) creates a playlist that is over 5 hours long. The festival lineup (and playlist) has some pretty well-known names throughout and the most cutting-edge artists from every genre under the sun. For those who want a little something extra, the festival has performances from some stellar comedians (Conan O'Brien, Greg Giraldo and Aziz Ansari headlined in 2010) and stages with large TVs.
Tickets for the festival will be available on Saturday, February 18. For more information, visit the Bonnaroo website.
If you have plans to make a big announcement in a unique way, be sure to use promotional products to get your news out there.
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