The marketing team at Sesame Workshop - the brains and brawn behind Sesame Street - is probably one of the best marketing teams on the planet. (besides us, of course)
Why? Because the folks at Sesame Workshop have successfully marketed the show, its characters and other affiliations to every gender, race and age group successfully. With close to 4,300 episodes and airing in several dozen countries, the show continues to entertain youngsters, provide educational results that parents approve of and provide pop-culture phenomenon to teens and adults who reminisce about their youth.
So when the TomTom announced that Ernie and Bert would be a downloadable voice for their line of GPS devices, I started to frantically search for mine. I continue the search when I get home but I know that Motivators will have a few promotional GPS cases I'll have my eye on.
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