Coca-Cola Always Gets Into The Summer Spirit

Each year we always see a new summer promotion, campaign or commercial for Coca-Cola. Sometimes it’s a contest, sometimes it’s a giveaway, and sometimes it’s a new summer slogan or celebrity endorsement. This year Coca-Cola has re-designed their traditional can in the spirit of summer. It wouldn’t be the first time a can was temporarily re-designed to accommodate the season. In fact, the first one to come to mind for most people is probably the Santa Claus or Holiday Polar Bear cans that Coca-Cola puts out around Christmas time. This of course is not exactly re-branding because the logo remains consistent and the cans go back to the traditional design once the season is over. But similar to re-branding, it is a great way to draw attention to your business and perhaps even boost sales. Of course if you are an avid fan of one particular brand, chances are you won’t make the switch just because of a new design. But if you could go either way and the price is similar, the festive design might lead one to choose these over another brand because these cans are a great compliment to any summer party or gathering. It's almost like an additional decoration. All 5 designs are pretty cool, but my favorites are the beach ball and sunglasses design because of the use of negative space.

I’m thinking that if they wanted to take this a step further they could offer rewards to consumers who collect several UPC codes or show proof of purchase of these summer cans. Then Coca-Cola could get some custom beach balls and promotional sunglasses printed as choices for the rewards. This way it reminds them of the summer cans each time they use their reward. Or if you really wanted people to remember this summer promotion, I think it would be really cool to get some red imprinted aluminum bottles with the same design as the cans. It works perfectly because the red custom aluminum (or stainless steel ) bottle looks exactly like the can. Just imprint in silver and you have yourself a replica in a re-usable bottle form.