Is Netflix Making a Comeback?

January 26, 2012 03:58 by Brandon
      

If Netflix's New Year's resolution is to rebound after its multiple flops in 2011, it's certainly off to a good start.  Last year the on-demand Internet streaming media service was slammed with backlash from customers who were unhappy with price hikes.  Then, Netflix attempted to rebrand its DVD service as Qwikster, another ill-received move.

But according to Mashable, that's all in the past: "Netflix on Wednesday announced it added 220,000 streaming subscribers in the fourth quarter and posted earnings of $0.73 per share and revenues of $876 million, beating Wall Street forecasts."  The positive performance is a good sign for the company and its shareholders.

Most importantly, investors are optimistic about the company's future, as well.  Mashable reports that "Netflix’s stock price has bounced back from a low of $64.53 in early December to $94.84, the company’s stock price at the close of the market on Wednesday." During trading after hours, the stock rose even more.

What do you think? Should we mark January 26 on our promotional desk calendars as the day Netflix made a comeback?

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