I think it may have been mentioned once or twice here on this blog, but if it hasn't been, this Sunday is the Super Bowl. It is completely fair to say that no other event during the course of a year captivates more attention than the Super Bowl. Due to this reason, companies choose this day to promote themselves. From the largest companies in the world, like Pepsi or Volkswagen to even the small businesses around the corner, everyone tries to get in on the fun.
This is the story of a small business that tried to get in on the fun.
One of the best BBQ places in Long Island, and maybe in New York, is Smokin Al's in Massepequa. Fantastic BBQ food, without question. Al himself announced via local news outlets this weekend that he will refund the cost of every Super Bowl platter purchased from him should the Giants win the Super Bowl. As word spread locals got very excited about the possibilities! Imagine your favorite team winning the Super Bowl and then getting the party you watched it during free.
So calls started pouring in. And then as it turned out the fine print came out. Minimum $200 purchase. One other thing, there was "limited availibility on the promotion." So by the time the story was announced, they were not letting anyone else join in. They say all publicity is good publicity. I say not if you excite the customers for nothing.
So if you are throwing a Super Bowl party yourself don't buy logo beer glasses if you can't get them for everyone, get promotional stadium cups for everyone!
The moral of the story, don't leave people out!
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