Everyone knows the saying, "the early bird eats the worm". In Motivators case, the early bird gets the special calendar pricing. I know, we are only half way through the year and we still have a long way to go before we need 2013 promotional calendars, but why wait?? It is all about supply and demand. The closer we get to the new year, everyone starts to place their calendar orders, stock decreases, and prices go up! Why take the risk? Afterall, everyone uses calendars, whether it be in their home or office. Statistics show that people look at their calendars at least four or five times a day. That adds up to 1460 - 1825 views a year! And if you job is anything like mine, you will be looking at least once every half an hour. With the possibility for that much brand exposure, why would you NOT want to get a promotional calendar for your customers. And the sooner you act, the better pricing you are guaranteed to get.