I love the summer. I love that there is always something fun to do - go to the park, have a barbeque, play sports outdoors, go to the beach and play in the water and sand. Of course, out of all of these activities, the beach is my favorite. I always make sure to bring along my promotional sunscreen and my promotional beach towels with me. My husband usually likes to bring along his mesh folding chair with carrying bag, since he has a bad back and needs to be careful how he sits and lies down - especially on the sand. We fill up our custom 24-pack ice cooler with lots of water, juice and fruit and head out for a day full of Vitamin D. However, with the weather being as hot and steamy as it is, and the sun being ultra bright, I realized yesterday, that we are missing the most important thing - a promotional beach umbrella, because sunscreen is sometimes not enough to protect from the harmful rays of the sun.