Feast of the Brave... Another Day, Another Challenge

January 16, 2012 10:40 by Dan
      

          Hello there my faithful followers. I hope you all enjoyed your weekends and are ready for another work week. And what better way to pass ones time in the office than to read one of my tales of wonder. Oh, and this one isn't for the squeamish.

          From reading my previous blogs, you may know that I love to take on challenges. I love to do things that test my strength, determination, will, and bravery. The crazier they are, the better. So when Dos Equis announced, in line with their ad campaign of "The Most Interesting Man in the World", that they will be having a "Feast of the Brave", how was I going to pass that up?

          In celebration of Cinco de Mayo, from mid-April to the beginning of May 2011, Dos Equis was launching the "Feast of the Brave". The feast involves a food truck that will be in various spot of the five boroughs of New York. It will be serving tacos to the public for free. However, these are not just ordinary tacos. They will have "the most interesting" fillings such as ostrich, cow tongue, veal brain, cricket, and scorpion. Mmmmm, just like the way momma makes them. Thrill seekers wishing to try this can follow their whereabouts via Dos Equis Facebook page (which is how I learned about it) or through their twitter account. Dos Equis would have also have people at the trucks taking photographs of those brave enough to try the taco concoctions.

          On the first weekend in May, I log into Facebook to check on the daily activities of all my friends when I notice a post on my feed from Dos Equis in regards to the Feast of the Brave. They gave their locations and I notice that in the afternoon, they will be in Williamsburg, Brooklyn, which is close to where I live Queens. Perfect! I put on my Sunday's best, grab my lovely girlfriend, and we are off to the magical land of Williamsburg. The land of the interesting and eccentric.

          I park my car and start heading up Bedford Avenue, patrolling the streets, feverishly looking for the truck. I walk several blocks north, and there it was, in all her beauty. I see this burgundy food truck with a giant scorpion hanging off the side of it. I see young women dressed in promotional apparel with the Dos XX logo embroidered on trying to entice people to have a taco. As I get closer and begin to read off the menu in mind. Which one do I try first? I know! I will see which one puts the most disgusted face on my girlfriend first, and work my way down from there. However, to my dismay, I begin to see most of the choices up there are already sold out. All they had left was cow tongue and crickets. Damn!

 

          I go to the window and place my order. They ask for my name and tell me to wait by the side of the truck until my food is complete. This is the worst part, the waiting. I know it may have been only a few minutes in normal time, but it felt like hours to me. I am watching people around already eating their tacos. Some had the cricket taco, and some had the veal brain. Both didn't look that appetizing at all, but definitely would have been worth the try. Finally my name is called and I am handed my taco, along with a promotional napkin printed with the Dos XX logo. I take one last look at my meal, fold the shell, and begin to consume.

 

          It tastes.... well, I don't quite know how to describe it. It wasn't as bad as I thought it would be, but definitely wasn't as good as it could have been. It had a spongy texture to it, which felt weird to bite. However, the sauce gave it a  nice kick. All in all, I would say that it was palatable. I decided to go back and try the crickets, but the lady in front of me took the last cricket taco. It was fun to watch her try to eat it with the legs hanging out the other side. You can hear the crunch of the cricket several feet away from her.

          This was definitely a fun and "interesting" experience, as is all the Dos Equis events I have come across. They really know how to push the limits of "The Most Interesting Man" campaign, and it really shows. It keeps their audience engaged, and coming back for more. This will not be last encounter with Dos Equis and "The Most Interesting Man in the World".

 

 

Comments (1) -

January 17. 2012 03:36

Adam

I've actually had ostrich. Its fantastic.

Adam

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