It's a Social Media Frenzy Out There!

I'm sure you have all been wondering where I've been around these parts as I have not posted to our company blog in quite some time. But I wasn't far away, in fact some fellow employees have joined me in our efforts to share our feelings about our favorite television shows at the Motivators TV Blog. We get some good discussion/debate going as well as analysis, reviews and dont think that promotional products are far behind. In fact, you can probably spot them in almost any TV show out there. So check it out, tell your friends and you'll actually be contributing to the social media frenzy.

Yes, I feel strongly enough about it to call it a frenzy. You cant go anywhere or watch anything without being hit over the head with encouragement to visit some social media site. Companies and corporations small and large are directing you to their YouTube channel, their Twitter page or their Facebook account left and right! As I mentioned before, we're doing it too! We've even podcasted about it because social media sites such as the ones I just mentioned can be a huge benefit to your current and potential customers. Its a great way of sharing information and even luring clientele. So last night as I watched some television, I saw a certain T.G.I.Friday's commercial for the first time. It wasnt the funniest or most memorable commercial, but the kicker that made me talk about it today was an incentive to become a fan of the completely random, unknown actor in the commercial. Not even the actor, but this 'character' that T.G.I. Friday's has created named Woody. If you become a fan of his and he reaches 500,000 fans before the end of September each of the first 500,000 fans is rewarded with a free Jack Daniels burger. At first I was a little surprised, but we really cant be surprised by these marketing tactics anymore.

 

This campaign is going to get them tons of exposure and you can plan on seeing campaigns and promotions like these for a long time to come. Think about it, countless people will become a fan because 'hey, why not get a free burger?' Right? All one has to do is click the mouse. The thought actually crossed my mind that this may be an experiment because of the small window of time that they have set for this goal. Giving it more thought, I just can't see how they won't hit their mark and then some. I'm sure plenty of people became a fan immediately after seeing that commercial. Now figure how many other people have done that when they saw the commercial for the first time. Then as the power of social media flexes its muscles once again, here I am perpetuating the campaign by writing about it here. Potentially letting people know about it that may not have heard about it or seen the commercial before. It all seems to boil down to word-of-mouth marketing, so go on and tell everyone about our blogs, our podcasts(you can subscribe on iTunes too!), our YouTube channel, Motivators.tv and our twitter, facebook and myspace pages so we can share ourselves and our product with a bigger audience.