It's been evident for years that custom awareness bracelets are a great promotional tool. They exploded onto the scene with Lance Armstrong and LIVESTRONG:
That yellow, oval, "strong" concept was such a powerful awareness message that it was expanded upon (and enlarged) to form the STILLERSTRONG headband (helping to raise funds for schools in Hurricane-ravaged Haiti):
Derek Jeter is the latest to run with this idea. As he pushes towards his 3,000th hit, Jeter will be wearing promotional awareness wristbands:
Proceeds from the sales of these custom awareness bracelets will go to Jeter's Turn 2 Foundation, which helps steer kids towards healthy lifestyles.
I applaud Jeter for this move. By getting this idea out there early, he was probably able to keep the dirty Yankees from making money off his pursuit. They have to respect Captain Terrific's charity work!
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