My brother loves his iPad. For him, there's no other tablet even worth considering. He's got every iPad app, every accessory, and more promotional iPad cases than he knows what to do with. My dad, on the other hand, is obsessed with his new Kindle Fire that he received for Christmas. He never wanted an iPad, and yet the Kindle seems to be a perfect fit.
And that's exactly the problem Apple is running into worldwide. As more and more devices are introduced, the iPad is inevitably going to lose some of its market share. Some believe it's already losing it; one analyst, Tavis McCourt, told investors "that the Amazon Kindle Fire robbed Apple of 1 million to 2 million iPad sales" this holiday season.
The iPad starts at $499, while the going rate for the Kindle Fire over the holidays was just $199 -- considerably cheaper. Will Apple be able compete with these new, more reasonably priced tablets?
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