What does it take to get noticed these days? Well, apparently hired "assistants" and "paparazzi" are a big help.
Twenty-one-year-old Brett Cohen wanted to prove that, under the right circumstances, any regular person could be mistaken for a celebrity. The State University of New York at New Paltz student, who's a self-proclaimed "regular guy," got a haircut, bought new clothes, and hired bodyguards, photographers, and assistants to follow him around the streets of New York City. Watch the video to see how the people of NYC reacted:
I can't believe how many New Yorkers fell for Cohen's stunt. On the one hand, it's kind of amazing -- it tells us that with enough hype, anyone can become a "big name." But on the flip side, it's a little sick that hundreds of people were dying to get their photo with a no-name. It begs the question: Why do we care so much about the rich and the famous?
At the end of the clip, Cohen walks away from the crowd, removing his fancy promotional sunglasses, and returns to life as an average Joe.
What do you think about the prank?