Stop & Shop Logo Follow Up

So to follow up on a prior blog, I actually stumbled across the new Stop & Shop logo as a one color imprint the other day. As I mentioned in the last blog about the new Stop & Shop branding, the new logo converts to a one color print a little bit more successfully than the last logo because the concept of the design is not as affected as the old one was when converted to only one color. An example of the new logo in one color is seen below on one of their plastic checkout bags,

but if they were really smart and wanted to truly reinforce their intentions of making Stop & Shop ‘the grocery store of the future’, they would print their logo on any number of eco-friendly shopping totes available at Motivators.com. Many grocery stores are offering their customers an eco-friendly option by making recycled or eco-friendly shopping bags available for cheap purchase in an effort to cut down on the use of paper and plastic bags. The best part is, they are reusable and huge! Instead of messing around with multiple plastic bags that may end up ripping anyway, you can often fit your entire grocery trip into just one of these bags. This is a great promotional product because it is useful, responsible, and in addition to having a large, highly visible imprint area for all to see, it also reflects well on your company for caring about the environment and incorporating awareness into your promotion. Below are some examples of eco-friendly bags including one with the added convenience of being able to fold it up into its own little pouch!