My coworkers tease me because I know little to nothing about football. And as we approach Super Bowl XLVI, I feel more confused than ever. If I do tune into the February 5 event, it will be strictly for the custom food products and funny commercials.
I'm a social media nerd -- I love blogging, I keep in touch with friends across the world via Facebook and Twitter, and I was an "early adopter" Google+ user. So when I read a Mashable piece about the Super Bowl's first-ever social media command center, I was pretty excited. Finally, something football-related that I can understand!
According to Mashable, beginning today, "A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space" in downtown Indianapolis. The social media super team will help fans locate parking, promote Indianapolis' big attractions, and be available in case of a disaster.
Why not stick to traditional communications methods? According to Taulbee Jackson, CEO of digital marketing firm Raidious, "Social media is just how people interact now." That's why the social media command post will likely set "a precedent for other major events."
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