During the 2010 NBA Playoffs, I noticed that the teams would sometimes supply their fans with promotional t-shirts. This made for a great visual effect, as the fans blurred into one intimidating unit.
This trend has exploded this year. Almost every single night, you can turn on a game and see a White Out.. in Oklahoma City:
or Miami:
In New Orleans, a Blue Out:
and even a Bright Yellow Out:
Most times, promotional apparel is used to outfit a team or a company's employees. These NBA teams have found a smart way to promote themselves (and, indirectly, help them win) through promotional t-shirts!
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