As much as I generally try to avoid fast food (emphasis on "try"), I always find myself gravitating toward McDonald's during its Monopoly promotions.
This year marks the 20th anniversary for the fast food chain's Monopoly-themed promotional campaign, and it's truly bigger than ever. According to Media Post News, "For the game, which runs through Oct. 22 in McDonald's restaurants and through Nov. 3 online, Fiat is offering 31 of the vehicles as prizes." (I've secretly always wanted a Fiat!)
Which menu items give you a chance to win? QSR Web reports that the "Big Mac, Filet-O-Fish, 10 and 20-piece Chicken McNuggets, large fries, medium (16 oz.) and large (22 oz.) McCafe iced and blended beverages (including 32 oz. large iced coffee) and medium (21 oz.) fountain drinks, as well as oatmeal, hash browns, Egg McMuffin and Sausage McMuffin with Egg" all come with game pieces.
Why does McDonald's Monopoly promo game work? I think there are a few different factors.
Although I've literally never won anything worth redeeming, I still buy those Extra Value Meals in hopes of scoring a massive prize. And I'm sure I'm not alone -- the promise of a big win and pretty good odds (one in four) likely brings McDonald's a huge audience each year.
Furthermore, I doubt McDonald's even pays for the prizes! I suspect that partnering companies Fiat, Delta, Redbox, etc. donate their prizes. (After all, those brands are receiving tons of exposure). For McDonald's, the promotion is probably pure profit.
Plus, who could resist those french fries?